2020 – The Rat Race called Social Media

As we enter into the New Year, let me begin with some good wishes for all of you. May 2021 be a promising year for the industry and may well being prevail in all.

2020 has seen many changes in multiple ways. What I observed the most was the chase to be seen, be successful and be heard online. All brands small or big were taking part in this race for who is greater on social media? Budgets varied from low to high to very low and everyone struggled to survive the slump.

Somehow in this whole race we seem to have forgotten why social media was created in the first place!!!

The rocking journey with me!

Man and wife together with some amount of happiness (wishful thinking isn’t it)! Yes it is. But in this case, it was true. There was surely some amount of happiness between the two. The seat belts were tied up and with smiles on their faces they embarked on a long journey on a highway. Soon the smiles were out of the window and a battle took over. The battle of the remote of the music system. She played “I’m leaving on a jet plane” — John Denver swaying with the music, as she closed her eyes and started to drift into the melody; and then suddenly he changed the song and played “I’m on a highway to hell” — Led Zepplin. Oh wow, the jeep was rocking with the highway to hell. And he was zipping on the road. She changed to a love song by Lionel Richie — Nothing s gonna change my love for u and he changed it to Pink Floyd – “Time” and zoomed.