Geetanjali Kaul, G Caffe CEO & Creative Director

Make a branding wish in 2020

There are two very important words that take us on this journey we call success, one is Branding and the other is Advertising (read Marketing). I’m still waiting for the time when people can differentiate between the two or should I say three. This whole year has gone by and I’m struggling to teach people the difference between Branding and Marketing. Often mistaken to be the same.

Well when you launch a product or service you need a lot of branding to take it where you want it to go. Marketing and Advertising come way later. It’s amazing how brand owners or start-ups can plan their rise even before they start. I do appreciate their vision that’s what gives wings to their business but the impatience is so overpowering.

I’m sure the other people in my profession agree totally to what I’m saying. Continue reading Make a branding wish in 2020

Dreams meaning

My Bloody Dream

Do you interpret your dreams? Maybe only when they are disturbing I guess, as happy dreams don’t disturb you at all. Happy dreams leave you with a surreal feeling on longing and desire which one wants to carry forever.

Well, I had the other kind of dream, multiple times. Yes, the bloody kind in which you see blood, wake up sweating, scared and a palpating heart. Also I saw the same person which was my sweet dog Truffle, and I saw him hurt badly with blood on his body, which left me disturbed for a few days.

Follow Truffle on Instagram

Then I started asking and interpreting the dreams, as to why would I dream in this manner and think of such a situation when it does not exist in real life.

The result I found was that when you have to take some strong decisions you tend to get these kind of dreams. And there are many ways you interpret blood in dreams, like it is outside the body, on the body, dripping down, sucked in, no blood, too much blood, droplets of blood, pools of blood and many more. Each interpreted a different reason like insecurity, upcoming menstrual in women, hormonal changes, physical changes, psychological changes and many more.

Well after I read a detailed article I found that my reason for dreaming of blood in the manner I did was not so bad which felt good and I was satisfied. Continue reading My Bloody Dream