Geetanjali Kaul, G Caffe CEO & Creative Director

Make a branding wish in 2020

There are two very important words that take us on this journey we call success, one is Branding and the other is Advertising (read Marketing). I’m still waiting for the time when people can differentiate between the two or should I say three. This whole year has gone by and I’m struggling to teach people the difference between Branding and Marketing. Often mistaken to be the same.

Well when you launch a product or service you need a lot of branding to take it where you want it to go. Marketing and Advertising come way later. It’s amazing how brand owners or start-ups can plan their rise even before they start. I do appreciate their vision that’s what gives wings to their business but the impatience is so overpowering.

I’m sure the other people in my profession agree totally to what I’m saying. Continue reading Make a branding wish in 2020

“My Mother is a Business Woman”

There may be very few people like me who started working very late in life. I’m yet to meet one. Though I did try my hand at few things earlier but I was destined to end up here. Here’s something that kept my attention and interest in the last six years.

It’s been an interesting journey when I started from a blog where I would write all that would catch my eye. When did my small blog turn into a branding platform? I’m myself surprised!

Continue reading “My Mother is a Business Woman”