Geetanjali Kaul, G Caffe CEO & Creative Director

Make a branding wish in 2020

There are two very important words that take us on this journey we call success, one is Branding and the other is Advertising (read Marketing). I’m still waiting for the time when people can differentiate between the two or should I say three. This whole year has gone by and I’m struggling to teach people the difference between Branding and Marketing. Often mistaken to be the same.

Well when you launch a product or service you need a lot of branding to take it where you want it to go. Marketing and Advertising come way later. It’s amazing how brand owners or start-ups can plan their rise even before they start. I do appreciate their vision that’s what gives wings to their business but the impatience is so overpowering.

I’m sure the other people in my profession agree totally to what I’m saying. Continue reading Make a branding wish in 2020

‘Keep a song in your heart’

When asked to answer a few questions by the most fabulous Humans Defynd, I was in a fix. Actually such questions do get your brain rolling and one does sit and ponder where actually one stands. Humans Defynd as the name suggests defines humans as they are. It connects humans all over the globe. It was started by Prateek Shah, founder of e-learning hub Digital Defynd which features worlds best online courses. And, I’m honoured to be one of the humans on this large platform.

Humans Defynd interviews Geetanjali Kaul, CEO & Founder of creative agency G Caffe.

Excerpts of my interview:

Q. Who are you, where are you and how did you get here?
A. I’m Geetanjali Kaul from the National Capital Region, and I got here through blogging in a kitchenette. The blog then turned into a butterfly which is now a creative digital agency. Founder of this platform – G Caffe – I brand people with the help of their insights and dreams. From designing your logo to website making-cum-hosting-cum-business e-mails, to social media consultancy, to press coverage, to starting a campaign that suits your profile/product – I do it all.

Q. Other than what you already shared, what do you really like to do?
A. Well, I love to read, watch movies, dance, sing and meet people. You can add travel also. All this together completes me. Continue reading ‘Keep a song in your heart’