“My Mother is a Business Woman”

There may be very few people like me who started working very late in life. I’m yet to meet one. Though I did try my hand at few things earlier but I was destined to end up here. Here’s something that kept my attention and interest in the last six years.

It’s been an interesting journey when I started from a blog where I would write all that would catch my eye. When did my small blog turn into a branding platform? I’m myself surprised!

Continue reading “My Mother is a Business Woman”

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Startups & Branding

One fine morning, sitting over coffee on a white sofa in a posh building in Gurgoan, I met a very interesting lady in her 40s. I somehow liked her instantly.

She asked me, “What do you do?” I told her, “I have a creative agency …do Branding.” And then I asked her too, “Well, what do you do?” She replied, “I’m into advertising.” “Oh cool, so we are in the same line. Great.”

With this, we got off chatting…

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Next she told me how she started working in 1999 after stepping out of some big institute and worked for other people till she created her own company under the name of ‘White Ink‘ which went dormant after she got married and had kids.

She revived it later around 2012 or so and since then she has never looked back. She also opened a design store of her own in the name of ‘India Design Store’. Now she is handling two big impressive clients. [Dates which she mentioned may differ as I was high on coffee!]

I was hearing her talk in awe. She did a lot in these years and managed to establish herself well.

Then it was my turn… as she asked me, “What about you? What kind of clients do you have?”

Well, I did not have big names or 20 years behind me. I contemplated if I should make a story or tell her the truth? She was a stranger after all and what difference would it make! But, then, I wanted to be honest, so I told her the truth.

“I started picking things about five years ago but technically ventured into branding two years back. I’m helping small businesses grow and I’m myself a startup… and the clients we handle aren’t so well known at present. Then, we also design national Hindi fortnightly Buland Prajatantra and enrich its content. Besides, we also take up website development and social media campaigns.”

13781973_1068167439937619_7257486377479006680_nI told her the truth as it is! “…the whole point is… the big names in the market don’t need me as much, right now. Those raring to go are much comfortable with us, and together we are creating… what they want. My aim has always been to bring out honest and hard working people doing creative works. And, I’ve been good at this, always.”

She was happy to hear my happy housewife turned entrepreneur (if I call myself) story. We both had smiles and a new friendship to carry home. Obviously, we exchanged numbers and checked out Facebook accounts, the first thing as we got home.

To more work and new friends! Cheers.

Person of the Year 2015

Person of the Year 2015

G Caffe is launching an award for the ‘Person of the Year’, every year. This time we desire to start this by featuring the ‘PERSON’ on the cover of the national Hindi fortnightly newspaper ‘Buland Prajatantra’. It will be deeply appreciated if you could spare some moments suggesting name(s) of the person(s) you would like to see as ‘Person of the Year 2015’.

G Caffe AwardWe shall be making a list with your help and then a panel will choose the ‘Person of the Year’ for 2015. Do spare some time and mail me the names of the people you feel should be honoured under this category.

Also, the year has come to an end and now is the time to evaluate the events and developments all around the year that just went by.  What impacted you this year and how will you remember 2015? What are your new resolutions for 2016?

Do mail me the answers with a high definition image of yours. Please write to mail@gcaffe.com